PT
Esse projeto é um rebranding para a hamburgueria HAKA feito por mim e meus colegas Amanda Herrmann, Gustavo Bromer e Rafaela Orsi do projeto de branding da Universidade Federal de Santa Catarina, em 2020.
Sobre a empresa
Inspirados na copa do mundo de rugby, um esporte admiração dos dois sócios, escolheram o nome HAKA, que representa a dança maori feita no início de cada jogo do time All Blacks, da Nova Zelândia. Esse foi o ponto de partida inicial e, daí em diante, foram puxando conexões para criar o universo da marca.
A nossa proposta de marca vem alinhada aos valores da cultura maori que é tão rica e que se assemelha tanto à nossa:
buscamos transmitir através dos elementos visuais, sonoros e olfativos toda a intensidade que o HAKA tem. Nós propomos desenvolver uma marca cheia de personalidade, posicionando-se diferente de qualquer coisa que já foi
vista no mercado local. Queremos apresentar uma marca cheia de cultura, entusiasmo e força.
EN
This project is a rebranding for the HAKA burger bar made by me and my colleagues Amanda Herrmann, Gustavo Bromer and Rafaela Orsi from the branding project at the Federal University of Santa Catarina, in 2020.
About the company
Inspired by the rugby world cup, a sport admired by the two partners, they chose the name HAKA, which represents the Maori dance performed at the beginning of each game by the All Blacks team, from New Zealand. This was the initial starting point and, from then on, connections were drawn to create the universe of the brand.
Our brand proposal is in line with the values of the Maori culture, which is so rich and so similar to ours: we seek to transmit through the visual, sound and olfactory elements all the intensity that HAKA has. We propose to develop a brand full of personality, positioning itself unlike anything that has ever been seen in the local market. We want to present a brand full of culture, enthusiasm and strength.
About the company
Inspired by the rugby world cup, a sport admired by the two partners, they chose the name HAKA, which represents the Maori dance performed at the beginning of each game by the All Blacks team, from New Zealand. This was the initial starting point and, from then on, connections were drawn to create the universe of the brand.
Our brand proposal is in line with the values of the Maori culture, which is so rich and so similar to ours: we seek to transmit through the visual, sound and olfactory elements all the intensity that HAKA has. We propose to develop a brand full of personality, positioning itself unlike anything that has ever been seen in the local market. We want to present a brand full of culture, enthusiasm and strength.
